It seems to be that in regard to credit cards the big stories hitting the news these days are all about improved reward programs, cardholder benefits and bonus perks as credit card issuers do battle to snag the best customers away from competitors.

This week saw both Chase and Discover announce improvements to their cards.

Chase added the option for consumers to move points from their Ultimate Reward programs to United Airlines MileagePlus accounts. This feature has been added to three credit cards products:

  • Chase Sapphire Preferred
  • Chase Ink Plus
  • Chase Ink Bold with Ultimate Rewards

Each Ultimate Rewards point is worth one MileagePlus point which can be redeemed towards flights with United Airlines or any other airline which is a member of the Star alliance network. Consumers are not restricted by the number of points that they transfer. A spokesman for Chase, Sean O’Reilly said,

We are thrilled to offer our customers the exclusive opportunity to transfer Ultimate Rewards points for equal award miles with MileagePlus, the world’s leading frequent flyer program. The addition of MileagePlus to Ultimate Rewards enables our cardmembers to simply transfer points and have more travel options than ever before.

Meanwhile, in the Discover camp consumers have more opportunity to snap up some bargains with Online retail giant Amazon. The credit card issuer has announce that those consumers who have a Discover cash back card, the Discover More Card for example, will now be able to use their cash back rewards to pay for Amazon purchase either in full or in part.

This of course is provided that they have already linked their Discover Card to their Amazon account. If the rewards only cover partial payment then the remainder must be made using the associated Discover credit card. In addition to this new way to pay for Amazon purchases, from now until the end of this year all Amazon purchased charge to Discover cash back rewards cards will earn double rewards.

Providing more Cashback Bonus opportunities for cardmembers with is a natural fit for Discover. We know is just as committed to providing customers with value, convenience and service as we are,

said Dana Traci, vice president of rewards at Discover.

We also know Discover cardmembers love their Cashback Bonus and have earned more than $650 million of it this year alone. These new features will not only help them earn more of it, but also allow them to use rewards to get millions of items at, when they want them, without having to leave the site.